I was reading an article that Supercell made $500k per day from the New York Times. I then read that they make $750K a day with proof that the CEO said it was “significantly higher than when the NYTimes article came out.” Now, it’s projected that they make $1,000,000.00 per day. They are also slated to be worth $600 Million! I found this astonishing being that they only have two games.
If you think about it, the games are visually basic, extremely unoriginal, and lacking in depth. Clash of Clans is a game based off of any other MMORPG where you farm for resources, build troops, and attack other “clans” (aka. guilds, groups, friends lists). Hay Day is basically based off of money markets and a game called “PIT.” This type of game play that is generic and easy is very fun and addicting. However there is a twist.
Clash of Clans has figured out how to exploit gamers’ basic desire, to be GOOD. If you want to play the game, you have to pay. How, though, it’s a free game? Well, at first, the game seems fun. You get gold, elixir, and gems. These are forms of currency in the game. Gems are the most powerful, most needed, and literally the most expensive.
It’s fun to build bases, build defenses, and build offenses. I started Clash of Clans by setting it all up exactly how I wanted it. I could click a button to make the buildings build faster. It would reduce my gems, and as I upgraded, the cost was significantly high in gem cost. It was obvious to me that gems were the most important in the game. I was excited to find them. However, the gems received by hunting and playing the very lacking(depth) campaign was insignificant for gems. Achievements give barely any for what you need. I found it odd that you could buy gold and elixer with gems, but not gems with gold and elixir. That’s how most games work with currency. Then I looked at the prices for buying gems. Wow! How can you justify charging $5 for 500 gems. Thats a penny for a gem. Someone could pay $100 for gems, but they don’t get you very far. That’s outrageous to me, and apparently many more.
Supercell has 60 people working for them. With total costs for the company you could say they need around $50k a day. So if the company made double, that would be pure profit. Instead, $1 Million per day. For what? Yes it’s true, it isn’t their fault that people buy gems. However, you can’t have continuous game play without them.
As you progress in the game, structures and upgrades take days! Why would you have a game that takes days before you can play it again? Unless you could charge them for trying to play during the upgrade times. There are many ideas that could help this game be more fair on the players of the game.
- Reduce Gem costs by 80%. Believe it or not, they would have more sales than ever.
- Make structure upgrades allow multiple builders to shorten times.
- Make the game more fun for clans. (aka. Practice Modes, VS. Your friends, and Send messages to players.)
- Give people a reason to charge them such high costs for a literally free item.
- Charge a one time price for a gem subscription. ($50/yr for 250 gems a week or something like that)
- Charge a one time price for the game.
- Make gem achievements that give a decent amount of gems.
- Don’t make people with money to spend better at the game because they buy gems. People without money will always suck.
- Sell your company before you fizzle out.
I am not against a company making money! I love that they are scooping up cash. However, when it goes too far it becomes ethically embarrassing for the company. There is little respect given to a company that charges an arm an a leg for someone to be good at the game. If a player spends $500 they would only be an average gamer. That is insane.
Remember, the best things in life are free. Never pay for something that costs ZERO dollars for the company to make (like bottled water). The game, and contracts for all work are paid for. I would imagine they have less than 60 people every day. I’m not saying we should stop playing. Just remember to give a review based on what you think the price of graphical items cost in a game. Especially such an easy game to make. Just add retina graphics and you’re ready to go.